EXPLOITATION & DELIVERY OF IP RIGHTS
**COMMERCIAL STRATEGIES FOR EXPLOITING IP RIGHTS**
Once your Brand has been developed and your IP Rights portfolio is protected and consolidated, you can exploit both through commercial deals and partnerships. These relationships should not only create revenue streams, but also reinforce your Brand's visibility and value, compounding benefits for the future, in a self-fulfilling virtuous cycle. This must be done in a well thought-out way - as such, sponsorship programmes, Official Merchandising programmes and other IP licensing activities should be carefully prepared and rolled out. And rights activations should be made in a way that both maximises each programme's potential, but also respects each partnership and the objectives of each internal and external stakeholder.
contractual framework and reviewing
A successful commercial programme is built on good relationships between parties. In turn, these relationships require trust and goodwill, but also a clear legal groundwork to work from, where rights and obligations have been carefully laid down. We can help with the drafting, negotiation and review of the agreements, helping to tailor each instrument to the situation at hand.
LEGAL ANALYSIS
Sports law and other regulations regarding Sports business and events can get complex. Different stakeholders have different objectives and priorities, and the myriad of legal instruments that may have an impact on your operations can come from very different sources - legislation, self-regulation, international agreements and private contractual instruments. We help you address any specific concerns and anticipate changes so you can focus more on your core performances and objectives.
RIGHTS & STAKEHOLDER MAPPING
Sports Industry can get really crowded, and sometimes just understanding and mapping out your fellow stakeholders, competitors and other relevant entities goes a long way to understanding your position in the marketplace and how you should position yourself. Who you should be aligning with, who you should be looking to emulate, and who you have to keep your eye on - all questions that may be answered with this one exercise.