We will put our 14+ years experience working at the intersection of Legal and Marketing areas in some of the biggest sports organisations at your service. Even though each case is unique (and circumstances, priorities and budgets vary greatly from Rights Holder to Rights Holder), we believe the same general principles apply to every advice provided across the industry:

• simple, clear and actionable advice

Nothing is more frustrating than advice that is either too complicated to understand, or too complex to act upon. We promise no-nonsense advice on what to do and how to do it.

• EFFICIENCY IN MANAGING RESOURCEs

Managing your IP is supposed to generate revenue, not expenses. And in today's digital world, where information is free and tools are plentiful, there are lots of opportunities to cut costs and improve efficiency at the same time. 

• creativity in finding solutions

Thinking outside the box is often the best way to find solutions and compromises to issues and projects. 

Team

FOUNDER

Miguel Portela

From graduating from Law School at the turn of the century to opening his own practice in 2017, Miguel has worked in-house at some of the worlds most important Sports Properties and Events, including FIFA and the IOC.
He has spoken at numerous industry events and training sessions on different IP and Brand issues. 

Experience

PORTUGUESE OLYMPIC COMMITTEE
Legal Director, 2015~2017
Lisbon

INTERNATIONAL OLYMPIC COMMITTEE
Commercial Counsel, 2012~2014
Lausanne

FIFA
IP Counsel, 2008~2010
Zurich

AMERICA'S CUP
IP Counsel, 2005~2007 ; 2011~2012
San Francisco ; Valencia

UEFA EURO 2004 SA
RPP Counsel, 2004
Lisbon

Qualifications

• Law Degree - Lisbon University (Faculdade de Direito de Lisboa);

• Post-Graduate Degree in European Studies - Sorbonne.

Languages

• fully fluent in English, Portuguese, Spanish & French; proficiency in Italian.

Full professional profile on LinkedIn.