CREATION AND DEVELOPMENT OF IP RIGHTS
**IP REVIEWs**
The first step to seizing control of your IP situation is to do a checkup on your IP "health" - a due diligence review of what IP assets you currently have, how they are managed and how they fit in your overall (business) strategy. Once your portfolios are organised in an efficient way, we can advise on the steps required for the best use and management of those IP rights and on what should be your way forward, providing you a roadmap to mastering your IP rights and possible moves to reinforce your portfolioy. Such a project requires someone with in-depth expertise of IP law, but also with experience in the Sports world and an understanding of its specificities, as well as a commercially-focused approach.
TRADEMARK REGISTRATION
Trademarks are the strongest IP rights you can and should have. Registering your emblem/logo and other official designations and designs that distinguish you from the competition, and that can be commercially relevant, is one of the first steps for any Sports Rights Holder. We can help you with the registration strategy and procedures. As well as with the maintenance and constant upkeep of your trademark portfolio.
DOMAIN NAME STRATEGY
Domain names can be an illusively complicated field - the principles are straightforward, and the tools are plentiful, but a clear strategy is necessary to avoid wasted resources, confused audiences and being the target for domain name squatting and ill-intentioned pirates. We have a long experience in developing Domain Name strategies for the biggest Rights Holders in sports, and aim to stay abreast of the latest developments in this field, such as new gTLDs and evolving trends in how consumers use the internet, to better advise you on this topic.
COPYRIGHT ASSIGNMENT AND MANAGEMENT
In today's digital (and visual) world, your audiovisual content (images/photographs, video/audio recordings) are some of the most important (and valuable) instruments you have to develop your fan base . The increased use of different communication platforms only reinforces the need to have the copyrights over these assets well established and regulated.
IMAGE RIGHTS
Maintaining the integrity of your public image is an inseparable part of your performance in the Sports business, whether you’re an individual or an organization. Protecting your privacy and your public image is one side of the coin; negotiating sponsorships, public appearances, and endorsements is the other. We advise on image rights mechanisms — all so you can amplify and control the way you want the world to see you.
BRAND MANAGEMENT AND DEVELOPMENT
Understanding how your Brand fits within the sports industry, particularly vis-a-vis your peers/competitors, and taking into consideration its most recent and relevant trends and developments is crucial to making sure you stay relevant and on the forefront. Ultimately, it's about managing your Brand well and about creating valuable assets that reinforce your Brand, enrich your IP portfolio, and cover your main activities. We help you identify your core assets and other marketing or program-specific assets that you should be looking to develop.